Work

Let's FIFA10

To launch the fully integrated campaign for the FIFA10 game, we started by asking ‘How Big Can Football Get?’. The campaign was inspired by staggering game-play statistics that illustrate just how many people already participate in football through EA’s FIFA games. The campaign encourages more people to join the football movement through the invitational proposition “LET’S FIFA” that has been carried over from the successful FIFA 09 campaign.